We insist on one thing. Duration. And the diagram. And affect. Ok that’s already quite a crowd, well but isn’t there an entire method in these three vector-concepts: duration, diagram, affect? What is the duration of a habit, say the habit of smoking or the habit of playing a guitar? Remember what Toscano teaches us [...]
Archive for the ‘marketing ethics’ Category
The Affect of Precarity
Posted: October 30, 2011 in biopower, Brain, Deleuze, Diagramming Affective Ethics, Ecology of Sensation, Foucault, marketing, marketing ethics, Perception, Precarity, Time, value captureTags: affect, biopower, body, control, Deleuze, duration, Foucault, ontology, temporality
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Are you with the Occupation?
Posted: October 16, 2011 in Becoming, biopower, Brain, capitalism, Chaplin, Clinamen, Diagramming Affective Ethics, Ecology of Sensation, ethics, marketing ethics, Method, Neuroscience, New Media, Organized Networks, Perception, Precarity, Time, Value, value added, value captureTags: affect, assemblage, Becoming, body, Deleuze, difference, habit, intensity, ontology
What is the nature of a connection? I have been influenced by Franco Berardi (Bifo) recently. He points out that definitions have to be approached through multiple strategies because what is important is shocking thought by the reconstitution of a virtual field of sense and sensation. In other words, part of what is at stake [...]
What is Marketing Ethics, Part Two
Posted: October 23, 2010 in biopower, Diagramming Affective Ethics, marketing, marketing ethicsTags: affect, Amit S. Rai, assemblage, biopower, body, business ethics, control, creativity, Deleuze, Foucault, habit, ontology, value added
In Chapter Three of Levy and Grewal’s Marketing they make the case for ethics explicitly (not just through stop-hand warnings!): “When customers believe that they can no longer trust a company or that the company is not acting responsibly, they will no longer support that company by purchasing its products or services or investing in [...]
What is ‘Marketing Ethics’?
Posted: September 20, 2010 in Becoming, biopower, capitalism, Ecology of Sensation, ethics, marketing, marketing ethics, Method, NietzscheWhat is the relationship of ethics to marketing (and capitalism more generally)? This opens on to other questions, as I’m fond of saying. Such as where is the social in marketing? Where does the social appear in marketing analysis and textbooks? As I noted in Biopower and Marketing in Grewal and Levy’s marketing textbook, the [...]
