“Marketing is an organizational function and a set of processes for creating, capturing [added by the authors], communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” Dhruv Grewal and Michael Levy, Marketing (London: McGraw-Hill, 2008) i Let us begin with a refrain developed in [...]
Archive for the ‘social viscosity’ Category
Biopower and Marketing
Posted: September 4, 2010 in Becoming, Bergson, biopower, Deleuze, dialectic, Ecology of Sensation, ethics, Freedom, marketing, marketing ethics, Method, Mobile Phones, Nietzsche, Organized Networks, social viscosity, Swarms, Time, Value, value added, value capture1
Fractal Decay
Posted: July 17, 2010 in Becoming, Causality, Clinamen, Deleuze, dialectic, Ecology of Sensation, Experiments with vision, New Media, Nietzsche, Perception, social viscosity, Swarms, TimeTags: affect, Amit S. Rai, assemblage, body, boson higgs particle, creativity, Delanda, Deleuze, difference, duration, fractal animation, habit, intensity, multiplicity, ontology
We have seen that the world was an infinity of converging series, capable of being extended into each other, around unique points. Thus every individual, every individual monad expresses the same world in its totality although it only clearly expresses a part of this world, a series or even a finite sequence. The result is [...]
Govandi to Vashi
Posted: April 26, 2010 in Deleuze, Ecology of Sensation, Experiments with vision, Photography, Photography of India, Photography of Mumbai, Representation, social viscosity, Swarmsvashi station
Distributed Networks: On Security, Terror, Mobility and Other Sensations
Posted: April 19, 2010 in Becoming, Bergson, Clinamen, Deleuze, Ecology of Sensation, India, Method, Mobile Phones, New Media, Organized Networks, Perception, Probabilistic chips, social viscosity, SwarmsThis lecture is based on research conducted in Delhi-NCR and Mumbai on mobile phone cultures over the past nine months. This research has focused on changing patterns of use emerging from shifts in relations of power between government, network providers, content producers, value added companies, and communities of active users across urban and rural space. [...]
Gurgaon/Chembur/Deonar
Posted: April 19, 2010 in Becoming, Perception, Photography, Photography of Mumbai, Public Sphere, social viscosityEpicenter, Gurgaon Punjab Wadi Bus Stand, Deonar
Mumbai photos
Posted: March 30, 2010 in Becoming, Bergson, Clinamen, Deleuze, Ecology of Sensation, India, Method, Photography of Mumbai, social viscosity, Swarms, TimeUdaipur, Bangalore, Mumbai photos
Posted: March 20, 2010 in Bergson, Clinamen, Deleuze, Ecology of Sensation, Perception, Photography, Photography of Mumbai, Representation, social viscosity, SwarmsMore Composite Photos
Posted: March 5, 2010 in Becoming, Benjamin, Bergson, Bollywood, Brain, Cinema, Clinamen, Deleuze, Ecology of Sensation, India, Method, New Media, Nietzsche, Perception, Public Sphere, Representation, social viscosity, Swarms, ZenTags: affect, Amit S. Rai, assemblage, duration, media, New Media, Photography
This video is a montage of the images with their digital “originals.” I think the video helps defetishize the images, that is it makes the compositing processes a little more palpable. Changing the level of detail changes the sharpness of the color transitions. The processes involved in perception traversing these gradients is what I have [...]
Composite Photos
Posted: February 25, 2010 in Becoming, Benjamin, Bergson, Bollywood, Brain, Cinema, Clinamen, Deleuze, Ecology of Sensation, Method, New Media, Perception, Photography, Photography of Mumbai, Public Sphere, ressentiment, social viscosity, Swarms, ZenTags: creativity, Ecology of Sensation, multiplicity, New Media, Photography
These photos seem to me to have come together quite by chance, but then they also emerged from patterns of behavior and forms of style, against the backdrop of flows of people, traffic, capital, information. In India today these patterns are emerging through a new ecology of sensation. But I make no claim for these [...]
