Archive for the ‘value added’ Category

Are you with the Occupation?

Posted: October 16, 2011 in Becoming, biopower, Brain, capitalism, Chaplin, Clinamen, Diagramming Affective Ethics, Ecology of Sensation, ethics, marketing ethics, Method, Neuroscience, New Media, Organized Networks, Perception, Precarity, Time, Value, value added, value capture
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What is the nature of a connection? I have been influenced by Franco Berardi (Bifo) recently. He points out that definitions have to be approached through multiple strategies because what is important is shocking thought by the reconstitution of a virtual field of sense and sensation. In other words, part of what is at stake [...]

Biopower and Marketing

Posted: September 4, 2010 in Becoming, Bergson, biopower, Deleuze, dialectic, Ecology of Sensation, ethics, Freedom, marketing, marketing ethics, Method, Mobile Phones, Nietzsche, Organized Networks, social viscosity, Swarms, Time, Value, value added, value capture
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“Marketing is an organizational function and a set of processes for creating, capturing [added by the authors], communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” Dhruv Grewal and Michael Levy, Marketing (London: McGraw-Hill, 2008) i Let us begin with a refrain developed in [...]