We insist on one thing. Duration. And the diagram. And affect. Ok that’s already quite a crowd, well but isn’t there an entire method in these three vector-concepts: duration, diagram, affect? What is the duration of a habit, say the habit of smoking or the habit of playing a guitar? Remember what Toscano teaches us [...]
Posts Tagged ‘biopower’
The Affect of Precarity
Posted: October 30, 2011 in biopower, Brain, Deleuze, Diagramming Affective Ethics, Ecology of Sensation, Foucault, marketing, marketing ethics, Perception, Precarity, Time, value captureTags: affect, biopower, body, control, Deleuze, duration, Foucault, ontology, temporality
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Digital Marketing as Generalized Snooping: On Virilio’s Information Bomb
Posted: November 28, 2010 in biopower, capitalism, Diagramming Affective Ethics, Ecology of Sensation, marketingTags: affect, assemblage, attention, biopower, body, cell phones, habit, information, New Media, ontology, panopticism, Reality Mining, Virilio
Let’s begin with some examples that will update aspects of Virilio’s argument in The Information Bomb. 1. “The Reality Mining Dataset: The Reality Mining project represents the largest mobile phone experiment ever attempted in academia. We are collecting an unprecedented amount of data on human behavior and group interactions that we plan on anonymizing and [...]
A Uni course we should all attend!
Deleuze and Foucault on Marketing as Control
Posted: November 2, 2010 in Deleuze, marketingTags: affect, Amit S. Rai, assemblage, biopower, Foucault, habit, intensity, New Media, ontology, technology, value added
Gilles Deleuze never to my knowledge wrote extensively on marketing, but he had some choice words for it in “Postscript on Societies of Control.” I quote them below. I lectured today, minutes ago actually, on Foucault’s panopticism and Deleuze’s modulated control to my first year marketing and communication course at QMUL. I tried to make [...]
What is Marketing Ethics, Part Two
Posted: October 23, 2010 in biopower, Diagramming Affective Ethics, marketing, marketing ethicsTags: affect, Amit S. Rai, assemblage, biopower, body, business ethics, control, creativity, Deleuze, Foucault, habit, ontology, value added
In Chapter Three of Levy and Grewal’s Marketing they make the case for ethics explicitly (not just through stop-hand warnings!): “When customers believe that they can no longer trust a company or that the company is not acting responsibly, they will no longer support that company by purchasing its products or services or investing in [...]
Information, Perception, and the Medium
Posted: October 11, 2010 in Diagramming Affective EthicsTags: Becoming, Bergson, biopower, capitalism, Deleuze, dialectic, Ecology of Sensation, ethics, marketing, marketing ethics, Method, Nietzsche, Organized Networks, Perception, Value, value added, value capture
According to Grewal and Levy, marketing information systems create value for firms and customers. Information is data that crosses a threshold of pattern formation. Here I am thinking of distributed networked databases that interface events up and down the supply and distribution chain. When certain activities become volatile and unpredictable or dense and viscous, then [...]
Urbz Mashup Mumbai
Posted: November 3, 2009 in Becoming, Ecology of Sensation, Experiments with vision, India, Photography of India, Photography of Mumbai, Public SphereTags: assemblage, biopower, Bollywood, creativity, duration, film
Nul Bazaar for Urbz Mashup: Edward Talkies, Dhobi Talab, Kalbadevi, Mumbai: Be Like Water / Edward Talkies (Kalbadevi, Mumbai)
Memory, Sensation, Duration in Contemporary Media Assemblages in India
Posted: February 6, 2009 in India, New Media, Time, ValueTags: assemblage, Becoming, biopower, cell phones, duration, habit, machinic phylum, New Media, ontology, technology, temporality, value added
I am attempting to think through the implications for media assmeblage analysis of the connection that Bergson makes between the body and duration. This is an excerpt from an article I recently wrote. It may appear in South Asian Culture and History. The main point here for the purposes of this paper, is that Office [...]
