What is Marketing Ethics, Part Two

In Chapter Three of Levy and Grewal’s Marketing they make the case for ethics explicitly (not just through stop-hand warnings!): “When customers believe that they can no longer trust a company or that the company is not acting responsibly, they will no longer support that company by purchasing its products or services or investing in [...]

Perception and Attention in Marketing: A Bergsonian Detour

Let’s look at another take on consumer behaviour. In “Understanding consumer behaviour,” David Jobber specifies further why perception is crucial for marketing (Jobber, Principles and Practice of Marketing [London: McGraw-Hill, 2010] 108-143). Jobber claims that an understanding of customers can be gained by answering the following questions (109): 1. Who is important in the buying [...]

Fractal Decay

We have seen that the world was an infinity of converging series, capable of being extended into each other, around unique points. Thus every individual, every individual monad expresses the same world in its totality although it only clearly expresses a part of this world, a series or even a finite sequence. The result is [...]

Composite Photos

These photos seem to me to have come together quite by chance, but then they also emerged from patterns of behavior and forms of style, against the backdrop of flows of people, traffic, capital, information. In India today these patterns are emerging through a new ecology of sensation. But I make no claim for these [...]

Truths of Times to come: On Deleuze’s Nietzsche and Philosophy, Part Two

The will to power: will does not want power. Power is “the one that wills in the will. Power is the genetic and differential element in the will. This is why the will is essentially creative” (85). Power is the elemental condition of mutation. So let’s say that power is a characteristic of a will, [...]

Multiplicity is the affirmation of unity: On Gilles Deleuze’s Nietzsche and Philosophy, Part One

Nietzsche and Philosophy (hereafter N+P) is a fantastic work. It deserves all the praise it has received and more: Deleuze is at his most creative in his engagement with Frederich Nietzsche (FN). Both interpretation and concept creation, N+P introduces the reader to some of Deleuze’s lasting concerns: multiplicity, unity, force, sense, becoming, nondialectical difference. These [...]

Urbz Mashup Mumbai

Nul Bazaar for Urbz Mashup: Edward Talkies, Dhobi Talab, Kalbadevi, Mumbai: Be Like Water / Edward Talkies (Kalbadevi, Mumbai)

The Value-Added Image: Media Assemblages as Ecologies of Sensation

It is not right to say that the cinematographic image is in the present. What is in the present is what the image ‘represents’, but not the image itself, which, in cinema as in painting, is never to be confused with what it represents. The image itself is the system of the relationships between its [...]