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What is the power of the monstrous? Where does it get this power? Jacques Derrida, who in his early work associated the future as such with a certain monstrosity (cf Derrida’s preface to Of Grammatology), said in an interview: A monster may be obviously a composite figure of heterogenous organisms that are grafted onto each [...]

The Affect of Precarity

We insist on one thing. Duration. And the diagram. And affect. Ok that’s already quite a crowd, well but isn’t there an entire method in these three vector-concepts: duration, diagram, affect? What is the duration of a habit, say the habit of smoking or the habit of playing a guitar? Remember what Toscano teaches us [...]

Are you with the Occupation?

What is the nature of a connection? I have been influenced by Franco Berardi (Bifo) recently. He points out that definitions have to be approached through multiple strategies because what is important is shocking thought by the reconstitution of a virtual field of sense and sensation. In other words, part of what is at stake [...]

What’s your Virus?

Could a kind of resonance potentially form between post-Prigogine/Bohm-inspired physics and critical management studies? Both share a commitment to materialism and realism. But this assumes the continual transformation of both physics and CMS, given the temporal aspect of both matter and reality. In one sense I would like to argue that at their best, at [...]

Ingression

How does one engage an event? The event has gone through torsions in this blog. But we shouldn’t confuse an event with a blog. What is happening as I write in Libya is an event that changes the contours of everything, but not for everyone in the same way, or for the same duration, or [...]

Deleuze on Affect, Guattari on Virtual Ecologies

Throughout these blog entries I have continued to specify, define, differentiate, complexify, and diagram Gilles Deleuze’s conception of affect. Here is a further attempt, this one taken from Deleuze’s fine book Spinoza: Practical Philosophy, Robert Hurley, trans. (San Francisco: City Lights Books, 1988) 48-51. Deleuze makes some crucial distinctions in the definition of “Affections, Affects” [...]

What is Marketing Ethics, Part Two

In Chapter Three of Levy and Grewal’s Marketing they make the case for ethics explicitly (not just through stop-hand warnings!): “When customers believe that they can no longer trust a company or that the company is not acting responsibly, they will no longer support that company by purchasing its products or services or investing in [...]

Information, Perception, and the Medium

According to Grewal and Levy, marketing information systems create value for firms and customers. Information is data that crosses a threshold of pattern formation. Here I am thinking of distributed networked databases that interface events up and down the supply and distribution chain. When certain activities become volatile and unpredictable or dense and viscous, then [...]

Perception and Attention in Marketing: A Bergsonian Detour

Let’s look at another take on consumer behaviour. In “Understanding consumer behaviour,” David Jobber specifies further why perception is crucial for marketing (Jobber, Principles and Practice of Marketing [London: McGraw-Hill, 2010] 108-143). Jobber claims that an understanding of customers can be gained by answering the following questions (109): 1. Who is important in the buying [...]

Fractal Decay

We have seen that the world was an infinity of converging series, capable of being extended into each other, around unique points. Thus every individual, every individual monad expresses the same world in its totality although it only clearly expresses a part of this world, a series or even a finite sequence. The result is [...]