Are you with the Occupation?

What is the nature of a connection? I have been influenced by Franco Berardi (Bifo) recently. He points out that definitions have to be approached through multiple strategies because what is important is shocking thought by the reconstitution of a virtual field of sense and sensation. In other words, part of what is at stake [...]

Ingression

How does one engage an event? The event has gone through torsions in this blog. But we shouldn’t confuse an event with a blog. What is happening as I write in Libya is an event that changes the contours of everything, but not for everyone in the same way, or for the same duration, or [...]

Perception and Attention in Marketing: A Bergsonian Detour

Let’s look at another take on consumer behaviour. In “Understanding consumer behaviour,” David Jobber specifies further why perception is crucial for marketing (Jobber, Principles and Practice of Marketing [London: McGraw-Hill, 2010] 108-143). Jobber claims that an understanding of customers can be gained by answering the following questions (109): 1. Who is important in the buying [...]

Fractal Decay

We have seen that the world was an infinity of converging series, capable of being extended into each other, around unique points. Thus every individual, every individual monad expresses the same world in its totality although it only clearly expresses a part of this world, a series or even a finite sequence. The result is [...]

Truths of Times to come: On Deleuze’s Nietzsche and Philosophy, Part Two

The will to power: will does not want power. Power is “the one that wills in the will. Power is the genetic and differential element in the will. This is why the will is essentially creative” (85). Power is the elemental condition of mutation. So let’s say that power is a characteristic of a will, [...]

The Production of Habit: On Two Conceptions of Difference in Foucault’s Discipline and Punish

What happens to the body in Foucault’s Discipline and Punish (hereafter DP)? Let us specify what body we are speaking of here, because after all it is still such a vague term. The body of docility, but also the productive nexus between capitalism and discipline. The body of the norm, but also the body incited to a microphysics of activity and expression. So already we are speaking of at least two bodies in Foucault: that palimpsest in perpetual dissolution invoked in “Nietzsche Genealogy History,” and the more mundane body of habit, of exercise, of experimentation, and regulation.