The Affect of Precarity

We insist on one thing. Duration. And the diagram. And affect. Ok that’s already quite a crowd, well but isn’t there an entire method in these three vector-concepts: duration, diagram, affect? What is the duration of a habit, say the habit of smoking or the habit of playing a guitar? Remember what Toscano teaches us [...]

Deleuze and Foucault on Marketing as Control

Gilles Deleuze never to my knowledge wrote extensively on marketing, but he had some choice words for it in “Postscript on Societies of Control.” I quote them below. I lectured today, minutes ago actually, on Foucault’s panopticism and Deleuze’s modulated control to my first year marketing and communication course at QMUL. I tried to make [...]

What is Marketing Ethics, Part Two

In Chapter Three of Levy and Grewal’s Marketing they make the case for ethics explicitly (not just through stop-hand warnings!): “When customers believe that they can no longer trust a company or that the company is not acting responsibly, they will no longer support that company by purchasing its products or services or investing in [...]

Truths of Times to come: On Deleuze’s Nietzsche and Philosophy, Part Two

The will to power: will does not want power. Power is “the one that wills in the will. Power is the genetic and differential element in the will. This is why the will is essentially creative” (85). Power is the elemental condition of mutation. So let’s say that power is a characteristic of a will, [...]

The Production of Habit: On Two Conceptions of Difference in Foucault’s Discipline and Punish

What happens to the body in Foucault’s Discipline and Punish (hereafter DP)? Let us specify what body we are speaking of here, because after all it is still such a vague term. The body of docility, but also the productive nexus between capitalism and discipline. The body of the norm, but also the body incited to a microphysics of activity and expression. So already we are speaking of at least two bodies in Foucault: that palimpsest in perpetual dissolution invoked in “Nietzsche Genealogy History,” and the more mundane body of habit, of exercise, of experimentation, and regulation.