Archive for the ‘Bergson’ Category

Ethics forecloses Politics.

Capitalist Organisation captures subaltern biopolitical production.

Affect as an embodied and infinite capacity to affect and be affected can help to disrupt both.

These are working hypotheses. What do they have to do with the Creative Industries and cultural sectors in the UK?

I am reading academic journal articles in the fields of creative industries, organisation studies, business ethics, and affect studies. In this post I want to address some recent journal articles that seem to be using affect in a way that challenges both disciplinary boundaries and the body’s ontology (whose body, which body, where, when?).

My interest here is in understanding better (that’s an intensive quantity!) the state of play in organisation studies–and in specifically creative organisations–around the materiality of affect, posing questions of affect’s ontology, its ecological processes, its relations of motion and rest, its non-human becomings (Deleuze, 1990, Expressionism in philosophy: Spinoza). Why has organisation studies turned to affect in the past five to seven years? Which aspects of affect theory are they most likely to rehearse or reassemble? What does affect do in the discourse of organisation theory? Do we know yet what affect can do in organisations?

The first article is: “The naked manager: The ethical practice of an anti-establishment boss” by Bent Meier Sørensen and Kaspar Villadsen (from the Copenhagen Business School) in Organization 2015, Vol. 22(2) 251– 268.

What’s this article trying to do? Here’s their succinct abstract:

“This article explores how an allegedly ‘non-hierarchical’ and aestheticized managerial practice reconfigures power relations within a creative industry. The key problematic is ‘governmental’ in the sense suggested by Michel Foucault, in as much as the manager’s ethical self-practice—which involves expressive and ‘liberated’ bodily comportment—is used tactically to shape the space of conduct of others in the company. The study foregrounds the managerial body as ‘signifier’ in its own right. Empirically, this is done through an analysis of video material produced by the film company Zentropa about their apparently eccentric Managing Director, Peter Aalbæk. Contrary to much of the literature discussing embodiment and ethics in organization studies, we do not identify an ‘ethics of organization’ dominated by instrumental rationality, efficiency and desire for profit which is ostensibly juxtaposed to a non-alienating, embodied ethics. Rather, when the body becomes invested in management, we observe tensions, tactics of domination and unpredictability.” (p. 251)

 

First, what’s methodologically interesting is that they are using documentary film for analysis of organisational behaviour. They make clear in the article that film — indeed, any visual evidence — has been a dismissed and marginalised source of ‘data.’

 

Arguments for the legitimacy of films as data source have varied, but most of them view films as components in the construction of organizational reality alongside narratives, symbols, images, charts and other representations. Hence, visual artefacts may ‘create, transform, or stabilize particular “versions” of reality’ (Meyer et al., 2013: 509). Taking inspiration from Derrida and Lacan, Foreman and Thatchenkery (1996) argue that there is no fundamental reality of ‘the real’ organization, but merely a set of signifiers, simulacra or representations of it (p. 46). In this perspective, the pictorial elements in a film are signifiers that take part in the system of signification, the symbolic structure that makes up the unconscious. In a similar manner, Gagliardi (1996) conceives of films as representing in a very straightforward manner organizational artefacts which, as such, partake in the ‘aesthetic landscaping’ of the organization. Such artefacts may be practices enacted in ‘real time’, such as management activities that the employees experience, but may also, perhaps at the same time, be reproducible images, such as films and marketing material, which in this way gain force and significance into a wider collective, potentially becoming part of a generalized ‘social imaginary’ (Taylor, 2000). Common to these views is that visual modes of meaning construction are capable of materializing, organizing and sustaining organizational representations by constituting systems of signs. (p. 256)

So note the interpretative frame for treatment of films as visual modes of meaning construction that are capable of materializing, organizing and sustaining organizational representations by constituting systems of signs. Pretty standard 70’s era film criticism + critical management studies = ?

So films are signs. Is a manager a sign/ifier? Yes, according to the authors, managers are also sign/ifiers. What of the manager’s body? In this view, the body is always already in language and symbolic/imaginary: the authors thus dodge the difficult question of mediation in affect studies. Note, then, that the authors have set out that film as data is a way in to organizational signification. The signs are symptoms, not of a body, but of the nervous ticks on the face of ideology, as Bhabha once witheringly put it.

This is what I mean:

Taking Derrida’s lead, our objective is not to give a final judgement of the meaning of each image, but to insert it into a play of significations by explicating and intensifying the image’s internal contradictions. Hereby, we hope to open an avenue to question and contest the self-evidence and readily received narrative of the images…Eschewing hermeneutic and phenomenological approaches, our analysis proceeds by observing our central ‘actor’, the manager’s body, as a signifier, ‘in that punctuality in which it appears’ (Foucault, 1972: 25). This non-reductionist approach to a bodily statement (whether verbal or by gestures) does not look for any subjective intentionality or hidden motives but observes it as a ‘pure discursive event’ (Foucault, 1972: 27). (pg. 256-57)

I spent a good portion of my professional life as a researcher and writer and teacher doing some version of the above (although we would be hard pressed to find anywhere in Derrida’s oeuvre in which he describes deconstruction as the explication and intensifying of an image’s internal contradictions; nor can I find anything in Foucault to authorise such a reduction). Today, I feel that this method obscures affect rather than composes with it.

What’s happened to affect? What’s the relation of affect to signification/signs/signifier? Although the authors dutifully cite Deleuze, Spinoza, and Massumi, nowhere do they actually register what is at stake in Deleuze and Massumi’s insistence that affect is not emotion (feeling, mood), nor socially constructed.

I suppose I should’t complain. That organisational studies is taking up the question of affect in a fairly serious way should be a cause for celebration (albeit a very low-key, one-drink kind of fete). But I suppose as well that, politically, which affect becomes hegemonic in organisational studies will have everything to do with the capture of affect in capitalist organisation, mostly in the service of private accumulation, branding, worker control, indebtedness, productivity squeezing (precarity), and continuing and in some ways deepening forms of racial and gender inequalities in the creative and cultural sectors. So those are political stakes: the reduction of affect to emotion to control creative labor, and further entrench an already well established whiteness in the creative industries and cultural sectors (I’m paying specific attention to the UK in this post; in future posts I hope to turn my attention to Cape Town, South Africa and Mumbai, India.)

Lets turn to ethics in this essay. The authors write:

How do we study the body as a vehicle for managerial performance? Of course, even the ‘rationalized’ organization’s ‘rational’ managers have bodies, but those bodies were conceived more as uniforms or at least as disciplined by uniforms (Harding, 2002). In contrast, in what has become known as the ‘post-bureaucratic organization’ (Grey and Garsten, 2001; Maravelias, 2007), the knowledge-intensive, creative sectors reveal new types of managerial practices. These new practices not only express what we may term ‘postmodern’, decentred and anti-hierarchical imageries but also echo wholly new configurations of management. Indeed, these complex configurations have been termed ‘soft bureaucracies’ (Courpasson, 2000), where more flexible structures are being deployed by an elite, who bypass the (shrinking) middle management with a softer, seemingly more humane, managerial practice without annulling the functioning bureaucratic forms. (p. 252)

The body as instrument and target of managerial performance is a question of ethics (and politics?). This is a forced, artificial embodied ethics and its violence is starkly apparent in the creative industries as the analysis of Peter Aalbæk shows. The new types of managerial practices in the creative sectors focus specifically on the ethics of embodied affect. As the authors note,

In this article, we wish to pursue this embodied/incarnated perspective by problematizing what we view as an increasingly urgent obligation in contemporary management to perform an ‘embodied ethics’. By embodied ethics, we refer to bodily acts that are performed in order to display a practical ethos. We assume this ethos to be particularly pronounced in the so-called creative sector. (252)

So the aims seem to be to resist the demand for organisationally appropriate affect as worker subjectivation in the creative industries. What does that mean exactly? The work of Camille Barbagallo, Sylvia Federici, Emma Dowling, and many others including Hardt and Negri all point to affective labour or carework as a specifically gendered and increasingly widespread form of worker control. That much is certain.

This is where the distinction between affect and emotion/care becomes difficult to maintain rigorously. And sometimes I wonder what’s the point in trying? Wouldn’t it be better if affect were embraced as this more even all- encompassing concept, and wouldn’t that be a “more bodily” way of framing affect?

My short answer is that something else is at stake in maintaining the distinction: affect as the variable material capacity to affect and be affected is preindividual (Simondon), ecological (Guattari), non-human (Grosz, Haraway), and non-capitalist (Hardt and Negri, et al). As such, emotion is a capture and organisation of actual and virtual intensities of affect, and Massumi and Manning in their various works make clear why this is important not merely conceptually, but in terms of experimental practice. We get a better sense of this capture of affect in this passage from a textbook on therapeutical practice with troubled adolescents:

There are two broad categories of emotion: emotions that are easy to cope with and promote productive behaviour, and emotions that are extreme, difficult to manage and block productive behaviour. Unrealistic interpretations are the cause of many of the second class of emotion; a more realistic interpretation of events for the child can free them from the difficult emotion. Understanding the links between events, the interpretation of events and the emotions that follow is an important key to resolving emotional difficulties. Parenting style, how much structure, nurture, time, attention, playfulness and challenge a parent or carer brings, is crucial. (Taylor, 2010, A practical guide to caring for children and teenagers with attachment difficulties, pg. 103)

 

Experimental practice is central to the Creative Industries and Cultural Sectors, but in very different ways. Having had substantive conversations with Lois Keidan, Director of the Live Art Development Agency (I’m a Board of Trustees member) and with Keiko Higashi, Director of Project Phakama (I’ve been Chair of the Board for the past three years) over the past year, the distinction between creative industries practices and cultural sector practices seems very real. The Creative Industries in the UK (as elsewhere) have largely been dominated by software production and new media entrepreneurship (going by percentage of gross value added). It is thoroughly neoliberal, and unabashedly so. The cultural sector however comes out of very different formations, some of which Andrew Ross discusses in ‘Nice Work if you can Get it’, where he specifically contrasts John Maynard Keynes the first director of Arts Council England, who had an almost nonchalant view of arts policy, with today’s New Labour Tories and their austerity agenda.

As far as cultural policy went, almost every feature of the old dispensation was now subject to a makeover. When the Arts Council was established in 1945, its first chair, the serenely mischievous John Maynard Keynes, described the evolution of its famous ‘arms length’ funding principle as having ‘happened in a very English, informal, unostentatious way – half-baked, if you like’. Keynes would have us believe that Britain acquired its arts policy, like its empire, in a fit of absent-mindedness. In truth, it was simply falling in line with every other Western social democracy by acknowledging that the market failure of the arts should be counteracted through state subsidies. Keynes’s batty boosterism – ‘Let every part of Merry England be merry in its own way. Death to Hollywood’ – was a far cry from the regimen of requirements demanded fifty years later by Chris Smith, the first DCMS minister, who declared ex officio that he did not believe in ‘grants for grants’ sake’. Wherever possible, the 13 industries included in the government’s 1998 mapping document (film, television and radio, publishing, music, performing arts, arts and antiques, crafts, video and computer games, architecture, design, fashion, software and computer services, advertising) had to be treated like any other industry with a core business model. While it was acknowledged that some institutions and individuals would still require public support to produce their work, this would be spoken of as an investment with an anticipated return, rather than a subsidy offered to some supplicant, grant-dependent entity. Moreover, much of the arts funding would come through a source – the National Lottery – widely viewed as a form of regressive taxation. (Ross, ‘Nice Work if you Can Get it: The Mercurial Career of Creative Industries Policy’, pp. 23-24)

I am not arguing that the cultural sector is atavistic and the creative industries are the future. Hardly. I think what the hinge is between the two in the UK is precisely a question of biopolitics; or, ethics as embodiment, organisation as composition, and affect as power. Partly this has to do with very different business models–public funding, private investment, theatre ticket sales, IP and monopoly rents, crowd funding, self-funding (i.e. indebtedness).

Let’s return to Sørensen and Villadsen, The naked manager. They analyse the documentary about a day in the life of Aalbæk by following ‘focus points’: “1. The CEO’s body, including his pose, context, behaviour, dress and verbal utterances. 2. The intertextuality of images, that is, explicit or implicit references to managerial mythologies, figures, ideologies, utopias and so on. 3. The inherent paradox of authenticity versus the invocation of familiar conventions or ‘styles’ around which many of Aalbæk’s performances seem to revolve” (258). This is little more than a semiotics of film images. But what then is an image, a sign?

Spinoza therefore sets apart two domains which were always confused in earlier traditions: that of expression and of the expressive knowledge which is alone adequate; and that of signs and of knowledge by signs, through apophasis or analogy. Spinoza distinguishes different sorts of signs: indicative signs, which lead us to infer something from the state of our body; imperative signs, which lead us to grasp laws as moral laws; and revelatory signs which themselves lead us to obey them and which at the very most disclose to us certain “propria” of God. But whatever its sort, knowledge through signs is never expressive, and remains of the first kind. Indication is not an expression, but a confused state of involvement in which an idea remains powerless to explain itself or to express its own cause. An imperative sign is not an expression, but a confused impression which leads us to believe that the true expressions of God, the laws of nature, are so many commandments. Revelation is not an expression, but a cultivation of the inexpressible, a confused and relative knowledge through which we lend God determinations analogous to our own… (Deleuze, Expressionism in Philosophy, pg. 181)

 

A sensorimotor circuit. Not a sign, not signifier, but a customary, expressive and habituated assemblage of intensive quantities (light, movement, synaesthesia, muscle memory, shade, focus, sound, montage, anticipation, rhythm, action-potentials, etc.) that constitute what Spinoza called multiplicities with a very great number of parts. (I’m playing a little fast and loose here, and Deleuze’s analysis of Modal Existence in Expression in Philosophy (EiP), pp. 200-03 would need to be unpacked much more carefully for this to be rigorous as an addition to Deleuzean image theory). Note that the quantity, power or affects of the multiplicity do not proceed from the various parts, but ‘rather because it is infinite that it divides into a multitude of parts exceeding any number’ (Deleuze, EiP, 203). This certainly at a point involves what Lacan called cathexis and what Althusser called ideology, but in its affective ontology, an image immediately affects neurological circuits. This immediacy scares dogmatic dialecticians. It can be the organising point of radical affective politics that experiment and compose in ecologies of sensation.

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FROM THE BORDER OF BODIES, TO THE HORIZON OF MEANING

There is always betrayal in a line of flight. Not trickery like that of an orderly man ordering his future, but betrayal like that of a simple man who no longer has any past or future. We betray the fixed powers which try to hold us back, the established powers of the earth. The movement of betrayal has been defined as a double turning-away: man turns his face away from God, who also turns his face away from man. It is in this double turning-away, in the divergence of faces, that the line of flight – that is, the deterritorialization of man – is traced. Betrayal is like theft, it is always double. Oedipus at Colonnus, with his long wanderings, has been taken as the prime example of a double turning-away…It is the story of Jonah: the prophet is recognizable by the fact that he takes the opposite path to that which is ordered by God and thereby realizes God’s commandment better than if he had obeyed. A traitor, he has taken misfortune upon himself. The Old Testament is constantly criss-crossed by these lines of flight, the line of separation between the earth and the waters. ‘Let the elements stop kissing, and turn their backs on one another. Let the merman turn away from his human wife and children . .. Cross the seas, cross the seas, urges the heart. Leave love and home.’ The ‘great discoveries’, the great expeditions, do not merely involve uncertainty as to what will be discovered, the conquest of the unknown, but the invention of a line of flight, and the power of treason: to be the only traitor, and traitor to all Aguirre, Wrath of God. Christopher Columbus, as Jacques Besse describes him in an extraordinary tale, including the woman-becoming of Columbus. The creative theft of the traitor, as against the plagiarisms of the trickster. G. Deleuze and C. Parnet, Dialogues II, 40-1.

We must define a special function, which is identical neither with health nor illness: the function of the Anomalous. The Anomalous is always at the frontier, on the border of a band or a multiplicity; it is part of the latter, but is already making it pass into another multiplicity, it makes it become, it traces a line-between. This is also the ‘outsider…” Moby Dick, or the Thing or Entity of Lovecraft, terror. G. Deleuze and C. Parnet, Dialogues II, 4

What would it take to produce a line of flight as pure experimentation in becoming, and one continuous untimeliness? The effervescently cynical amongst us would no doubt insist that it would first off take a lot of money, lots of time, and a certain high threshold for nonsense. If there is nothing I have learned from people such as Erik Empson, Arianna Bove, Matteo Mandarini, Valeria Gaziano, Liam Campling, Camile Barbagallo, Gerry Hanlon, Simon crab, Gini Simpson, and Stefano Harney it is that materialism begins with the betrayal of cynicism.

After displacing social constructivism

Act in thought, think through action.

And above all, it is objected that by releasing desire from lack and law, the only thing we have left to refer to is a State of nature, a desire which would be natural and spontaneous reality. We say quite the opposite: desire only exists when assembled or machined. You cannot grasp or conceive of a desire outside a determinate assemblage. on a plane which is not preexistent but which must itself be constructed. All that is important is that each group or individual should construct the plane of immanence on which they lead their life and carry on their business. Without these conditions you obviously do lack something, but you lack precisely the conditions which make a desire possible. Organizations of forms, formations of subjects (the other plane), ‘incapacitate’ desire: they subjugate it to law and introduce lack into it. If you tie someone up and say to him ‘Express yourself, friend ‘, the most he will be able to say is that he doesn’t want to be tied up. The only spontaneity in desire is doubtless of that kind: to not want to be oppressed, exploited, enslaved, subjugated. But no desire has ever been created with non-wishes. Not to want to be enslaved is a non-proposition. In retrospect every assemblage expresses and creates a desire by constructing the plane which makes it possible and, by making it possible, brings it about. Desire is not restricted to the privileged; neither is it restricted to the success of a revolution once it has occurred. It is in itself an immanent revolutionary process. It is constructivist, not at all spontaneist. Since every assemblage is collective, is itself a collective, it is indeed true that every desire is the affair of the people, or an affair of the masses, a molecular affair. G. Deleuze and C. Parnet, Dialogues II, 96

For Deleuze, the machine groups independent and heterogeneous terms, developing a topological proximity, which is itself independent of distance or continguity. A topological proximity could be across time/scales, perhaps the more complex resonances always are. To define a machine assemblage follow the shifting centre of gravity along gradients, tendencies, speeds, and abstract lines. An abstract diagram runs through it, seriously.

I am writing on day two of the jury deliberations after the trial of George Zimmerman, a neighborhood watch volunteer, in the politically charged murder case of Trayvon Martin. A white man racially profiled and shot dead an unarmed African American boy. There are race riots warnings all over the country. On CNN they are asking what’s going on in the deliberations of the jury. The system has transparency says the correspondence. Correspondent: Index of evidence, here is how it could have happened. We don’t know if it was a fight, the defence said that it was a fight. Zimmerman got punched, we know that much.

Martin, who lived in Miami, was walking back to the house of his father’s fiancée at the Retreat at Twin Lakes gated community carrying a soft drink and sweets he had bought at a local convenience store. Zimmerman, who worked as a mortgage underwriter, said he spotted the hoodie-wearing youth as he was on his way to buy groceries, then called police to report a “suspicious male”. Somehow, the two ended up in a fight.
Zimmerman was released without charge on the night of the shooting. After a campaign by Trayvon Martin’s parents prompted nationwide protests, Florida’s governor, Rick Scott, appointed a special prosecutor to re-examine the circumstances of the case. Zimmerman was arrested in April last year, 44 days after the shooting. The case hinged on the conflicting testimony of witnesses and the key issue of whose screams were heard on a recording of a 911 call made by one of Zimmerman’s neighbours, which also captured the fatal shot. Martin’s mother, father and brother all testified that they were certain it was the teenager who was pleading for his life. Zimmerman’s parents and a numbers of friends and neighbours took the stand to insist that it was Zimmerman. The earlier call, made to a non-emergency police line by Zimmerman, caught the defendant using profanities that were repeated by the prosecution to try to show he acted with spite, ill-will and hatred, the benchmarks for a second-degree murder conviction. “Fucking punks. These assholes, they always get away,” assistant state attorney John Guy said as he began his opening argument on the first day of the trial. “Those were the words in that grown man’s mouth as he followed in the dark a 17-year-old boy that he didn’t know.” He concluded by telling the jury: “George Zimmerman did not shoot Trayvon Martin because he had to. He shot him for the worst of all reasons, because he wanted to.”

What was the role of race in the murder? The media returns to 1991, and Rodney King, revolving the present into the past of upheavals, as if the populations were trapped in a tragedy/farce dialectic. We of course remember Mark Duggin as well (how can we not after Fahim Alam’s provocative film, Riots Reframed—and I affirm once more, as I did to Fahim the critique of power that is and affirms a revolutionary practice is one that functions in the complexities of topological proximities, not in the arbitrary sign that is identity—we need a practice that while speaking directly to the lived conditions, experiences of value, and algorithmic life of capital can, through that practice, affirm with Gabriel Tarde that to exist is to differ, and in that seize the resources for the untimeliness of revolutionary becoming. “Total madness is losing all identity. Nijinsky constantly asks himself whether he has really gone mad, he makes it the stakes of a wager. The subject who wonders whether it is mad can neither be classed as mad or rational. Such writing goes on to act as gauge in a topology of the mind that cna no longer be localized from that point on” (Kuniichi Uno, The Genesis of an Unknown Body (27).

Back to Emmet Till, and further still. But media spins it positively, rationally, peacefully. But there has always been a race war in Amerikkka, and it is classed and gendered as well, but those are not all the same wars. The movement of movements—their quite specific and yet universal revolutionary becoming—runs, through them, as throwing up new abstract diagrams of an intensive pragmatism that is both transcendental and empirical. “Everything I have written has been vitalistic, at least I hope it has,” said Deleuze. I want a practice that can do more than nod agreement.

Many writers and activists have been attending to this problem of the movement of movements and its relation to revolutionary becoming (not, we should note as a program for a successful revolution, but as a necessary decolonization of the embodied mind). We merely add some observations in the aims of creating diagrams of morphogenesis in radical politics.

[Commnet: To move thought toward the diagrammatic, through experimental diagrams of topologies changing form and expression. Deleuze/Parnet:

But the essential point, in the end, is the way in which all these regimes of signs move along a line of gradient, variable with each author, tracing out a plane of consistence or composition which characterizes a given work or group of works: not a plane in the mind, but an immanent real plane, which was not preexistent, and which blends all the lines, the intersection of all the regimes (diagrammatic component): Virginia Woolf’s Wave, Lovecraft’s Hypersphere, Proust’s Spider’s Web, Kleist’s Programme, Kafka’s K-function, the Rhizosphere … it is here that there is no longer any fixed distinction between content and expression. We no longer know if it is a flux of words or of alcohol, we are so drunk on pure water, but equally because we are talking so much with ‘materials which are more immediate, more fluid, more burning than words’. G. Deleuze and C. Parnet, Dialogues II, 122

What is the abstract diagram that runs through race lived as an affirmation of the body’s capacities in intensive ecologies of sensation (blocs of sensations, durations of mood, patterns of rhythms, a network of assemblages) and the actuality of race as white supremacy (with its own blocs of sensations, social relations, durations of mood, patterns of rhythms, war machines)?

One of the fundamental capacities of the body is to exit. The exit is important in an age after psychoanalsysis. But how to resist spatializing the exit? Follow the movements of the exit. This movement of bodies, their trajectories, tendencies, capacities, resonances, rhythms, and speeds—singularly populational, collectively assembling/enunciating. To leave the scene, which is what Martin was aiming to do. This is one of the capacities of the body that racism has always sought to control, ‘watch,’ modulate, turn into a sad passion, saturate with resentment: To begin again somewhere else, again in the middle, to continue the body’s experiment of the universal implication and the universal explication—this has been the tragedy of joy in Western ethics, politics, philosophy. Hegel accused Spinoza of a certain oriental derivation (not genetically, but genealogically, in his conceptual filiations, as Heidegger might have said), and Deleuze asked what if the West had a grain of Zen added to its mixture. At this stage, it is difficult to say where Zen as a basic philosophy of art-in-life has not affected, let us not forget its ideological resonance with wofe—the collapse of work and life—cf Tim Edkins. But as a practice, Zen is the overthrow of capitalist control of value. (I should mention that I have just begun to read the work of Uno Kuniichi, but I feel already in proximity with his conceptual filiation).

From Andrew McFeaters via Facebook: A couple of thoughts in anticipation of a verdict on Zimmerman: Police are prepared to establish First Amendment Zones so that impassioned protestors can freely express themselves behind fences. Ahhhh, what? Secondly, the media have already foregrounded that any collective actions by people will be viewed as riotous. Language matters: riots, protests, and marches are different categories. By calling something a riot, you are denying the legitimacy of the political actions and expressions of the assembled people.

The jury found Zimmerman not guilty of all charges.

If today we return to the question of race in radical democratic politics, we draw practical, historical, and theoretical topologies of virtual-actual revolutionary becomings. This is not a happy phrase. It is not meant to roll off your tongue, its not meant to be aspirated, but tasted quite literally.

I have been experimenting with Scotch Bonnett peppers. Two peppers, whole cumin, garlic, onion, tomato, brown sugar, and your favorite vinegar, ‘materials which are more immediate, more fluid, more burning than words’ (recipe thanks to Saskia Fischer). The sensation lingers on your tongue while dissolving your tastebuds. Its good, you should try it.

Monstrosity problematizes becoming. Monsters have been within me and my ecologies for so long, as an immigrant child learning English in Flushing, New York, in my filmi dreams co-evolving with the pirated Hindi and Bengali VHS library spawned by my mother’s VCR, in the desiring conjunctions of friends and lovers, in the improvised fairytales between father and daughter at bedtime. But when does the monster—a discrete figure—become a vector of mutation across a material, embodied field of force? Monstrosity promises a reorganization of force, habit, and the body, but this promise of a line of flight is always submerged under various products or static entities: the monster, technology, difference.

I consider monstrosity a certain type of event in relations of force. What is important about monstrosity, that is, what is problematic about it from the point of view of radical political practice is my central concern in this essay. I argue that this problematising of monstrosity can only happen through the careful yet ad hoc construction of a pragmatic method of potentializing capacities and returning to what Henri Bergson and Gilles Deleuze call the virtual. In what sense is duration a method of counter-actualizing the monstrous event toward the virtual? What experimental forms of thought, exchange, art, politics, and pedagogy would express this method and remain untimely in relation to the event of mutation itself? Thought revitalized by the body far from equilibrium.

To situate this argument I will contrast two figures of thought: the monster as punctum in space and time, and a thoroughgoing ontology of monstrosity rooted in duration, intensity, and the virtual. For example, in Philosophy and the Adventure of the Virtual: Bergson and the Time of Life, Keith Ansell Pearson analyzes what he sees to be the central difference between Henri Bergson’s notion of creative evolution and Alain Badiou’s theory of the event. While for the latter, the event “has no relation to duration, it is a punctuation in the order of being and time (if it can be given a temporality it is only of a retroactive kind)” (71), for Bergson the repetitions (refrains) that constitute lived duration are generative of difference in itself, a qualitative, self-varying, and distributed difference of correlated processes. As Ansell Pearson puts it,

It cannot be a question of reducing the present to the status of being little more than a mere brute repetition of the past – if it were, it would be difficult to see how time could be given in Bergson’s conception of a creative evolution (there would be nothing creative about it and there would not even be a phenomenon we could describe as evolution), but rather of thinking a duration ‘in which each form flows out of previous forms, while adding to them something new, and is explained by them as much as it explains them . . .’. (71; quoting Henri Bergson’s Creative Evolution, 1983: 362).

This nondialectical difference between on the one hand what I will call an ontology of monstrosity and on the other with what might be termed the punctum of the monster has everything to do with the nature of difference and becoming. Is the monster a discourse, is it a metaphor, analogy for something else, i.e. capitalism, patriarchy, or racism? Is the monster a representation that slides across the surface of discourse, something in the nature of a stain or trompe l’oeil? It will come as no surprise that representational analyses have dominated the thought of monstrosity in contemporary Western criticism. There are several reasons for this, but perhaps chief amongst them is the very fact that the monster has become mechanism of producing humanist value. And so the fixation on the punctum of the monster (the monster as state enemy—i.e. the monster as terrorist—as much as the monster as conceptual abyss, as a figure of abjection and exception—Homo Sacer, differance) in fact in differently positioned critiques ends up taking the monstrosity out of the monster, and after some buffing with this or that discourse is presented as the Other—all with very real effects on the life chances of actual people and populations.

But what if monstrosity comes to reenchant the world, as Prigogine and Stengers once put it? Such a reenchantment would have ontological implications because monstrosity-events are involved in the explication of intensive difference in the world. In other words, and conversely, in what sense is monstrosity an effect of a kind of experimentation or creation within intensive multiplicities? Or is monstrosity merely the cultural trace of a bodily intuition, the method of which must begin and end with duration?

“Marketing is an organizational function and a set of processes for creating, capturing [added by the authors], communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” Dhruv Grewal and Michael Levy, Marketing (London: McGraw-Hill, 2008) i

Let us begin with a refrain developed in previous postings: value, sense, force. What follows will differentiate from the trite position that marketing pedagogy is a biopolitical project. That marketing seeks to goad life into mutation and habituation, and to raise the power of information to the nth degree seems almost obvious. This much is true of marketing: sensation-desire-information are its very lifeblood. By adding the participle “capturing” to the definition the authors show clearly that some mechanism (or abstract diagram) is necessary to assemble flows of communication with the production of consumer desire (cf. Virilio, Information Bomb 17). That is not a turgid sentence. It means simply this: that new media advertising builds on the machinery that came before it. Virilio in The Information Bomb tells us that advertising has shifted from the 20th century function of producing consumer desire to what he calls pure communication. Facebook and the spacetime of Web 2.0 (the informatization of everything). Desire needs to be captured and entrained (a neutralizing-potentializing circuit) through and in the flow of information—in the mode of communication—itself. We are all entrepreneurs of the self, even and perhaps in a special way when we disavow that capitalism as the extraction of surplus value from the processes of the world is the destiny of posthumanity. In what sense is marketing pedagogy a biopolitical process? How does marketing situate itself vis a vis the production of desire in the interest of domination? The aim then is to produce mutations in habit that allow an unmediated experience of virtuality. The transvaluation of all values must value becoming.

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reticulation 9.6 copy

Abstract: This essay aims to diagram the set of connectivities (or “system of relations”) developing in business outsourcing affective, communicative labor and the value-adding digital image in contemporary Hindi-Urdu cinema. What emerges is a resonant set of nested temporalities constituting a new media assemblage. Throughout, I draw on a set of analyses that has developed the notion of affective labor as a decisive break in the organization of value under capital. In this work by feminist political economists, postcolonial critics, and Marxist phenomenologists, affect becomes the substance of interaction and communication: distinct from “emotion,” affect is defined by its relational, bodily character, and cannot be reduced to an internalized feeling. In that regard, affect is considered pre-individual, operating in that moving strata of being and becoming where the subject and populations meet. Affect is both virtual and actual at once, it is an emergent, incipient space of mutation and potential as well as the site of modulation, control, and capitalist valorization. Theoretical frameworks that have brought together Marx, Freud, Foucault, and Deleuze have conceived of affective labor using terms such as desiring production, and more significantly, numerous feminist investigations, analyzing the potentials within what has been designated traditionally as women’s work, have grasped affective labor with terms such as kin work and caring labor [or “labor in the bodily mode”]. Through an analysis of No smoking (Kashyap, 2008) and Office Tigers (Mermin, 2006), I explore the singular emergence of affective labor in the South Asian context, in pervasive processes that are informatizing (rendering as/through data) various forms of life and work. I correlate the function of affective labor in both business outsourcing and digital media through analyses of two key modalities: the evolving functionality of information in the nonlinear, open system of computer technology; and the modulation of subjectivity in the capacities of attention and sensation of value creation.

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This lecture is based on research conducted in Delhi-NCR and Mumbai on mobile phone cultures over the past nine months. This research has focused on changing patterns of use emerging from shifts in relations of power between government, network providers, content producers, value added companies, and communities of active users across urban and rural space. The wager of my research is that a new ecology of sensation is emerging through an evolving, globally distributed security apparatus. This apparatus has become centered on controlling populations as searchable digital information, while mutating the biopolitical project of maximizing productive capacity and minimizing risk.

Flow:

1. What is a Media Assemblage?
2. Why is it particularly appropriate for diagramming Mobile phone networks?
3. Emergent properties, critical thresholds, and phase transitions of multiplicities
4. Types of connectivity: Security, interoperability, and standardization (ICON, TRAI regulations); pirated connections (ends up valorizing what you are stealing, non-standardized, on the margins of control); and the strategic refusal (Naxalite sabotage); pre-empting emergence: keep control but enable capitalist innovation and value creation
5. Intensive gradients of populations cannot be understood through linguistic categories, we need tools to be able to model intensive gradients of perception, meaning, rates of flow, density of connectivity…etc
6. This leads to a perspective where we take the body’s sensorimotor processes seriously as a mode of unmediated connectivity to media. UNMEDIATED. DIRECT. But with a history. Patterned but unpredictable, as virtual as it is actual, ecologies of sensation are evolving fields of sense, value, and force. So we can understand in this way the mobile phone as directly productive of sensation: in narrative: the mobile phone is a sensational technology (Dev.D), a dangerous device (A Wednesday), and passage into an intercalated timespace (the private bubble around the bodies of people in public places so common in Hindi cinema)…The mobile phone in cinema has become banal, a device assumed to be everyday for postcolonial modernity…VAS production: the creation of sensation through viral content and “necessary” services.
7. Art and Mobile Phones: The Creative deployment of the mobile: social viscosities project, GPS and mapping, the camera (Kainaz’s iPhone photography), the mobile dropping out of the pants video, use of the camera, text novels in Japan
a. Dialtones: A Telesymphony. There are a few different interactive mobile phone performance art pieces that I am aware of but this is by far the coolest of the bunch. Basically, when you come to see this show you (and your cell phone) actually become a part of the show. You register the phone number of your cell phone so that it gets linked with your seat. Then the show starts and it involves the ringing of your cell phone with new ringtones that have been added to it to make it more musical. Your phone and the phones around you are all ringing as part of this amazingly beautiful musical piece. It’s music but it’s made using mobile phones. It happened way back in 2001 but I still think it’s a magical piece to remember today. http://www.flong.com/projects/telesymphony/
b. Cell Phone Movies by Giselle Beigulman. This artist actually uses the mobile phone to create art by taking different models of cell phones and using the video recorder on them to record different scenes in movement whenever she is on buses or trains or in the car. These videos are then combined together to make cell phone movies of the subjects that she has taken video footage of. Learn more her
c. Phonetic Faces. This is another one of those interactive art pieces that utilizes mobile phones. In this case, the Phonetic Faces exhibit is set up (it’s been in various galleries around the world) and people at the exhibit can come add to the piece. They do so by calling a specific cell phone number which tells them how to choose images to collage together as part of the piece and then also allows them to upload their own picture for use in the collage. Essentially, this captures the visitors to the exhibit in images but also alters the piece through their contributions. That’s public art at its best and it has the cell phone at its core.
d. http://www.textually.org/textually/archives/2007/01/014567.htm
8. Social Viscosities: cuts both ways…. After a certain threshold of connectivity, the network (which includes but is not reducible to people’s use, no one part of the open, distributed system is decisive, what is decisive is the emergent properties that take hold with the nonlinear interaction of these components), the system takes on a kind of life, it becomes self-organizing after a gradient of probabilistic functionality, a gradient of connectivity…
a. Self-organizing networks doesn’t mean that this is utopic, without hierarchies of power, or resistant
b. Sensation gets us out of the dialectic of docility-agency.

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Diffuser

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