Posts Tagged ‘Value’

According to Grewal and Levy, marketing information systems create value for firms and customers. Information is data that crosses a threshold of pattern formation. Here I am thinking of distributed networked databases that interface events up and down the supply and distribution chain. When certain activities become volatile and unpredictable or dense and viscous, then a threshold of organization or circulation is crossed–this is both a threshold relatively stabilizing processes around a given basin of attraction, and a switch for processes of value capture (in the sense that Grewal and Levy understand that phrase). These activities could be patterns of consumption, perception, facebook clicks, habituation, circulation, desire, pleasure, sensation, association, recognition, movement, network mobilization.

Recognizing these patterns, creating innovative strategies for mining, organizing, restructuring, and potentializing these patterns add value to a firm and its customers.